NueGo partners with Sirona to enhance women’s travel comfort on women’s day – ET TravelWorld

In celebration of International Women’s Day 2025, NueGo has partnered with Sirona to introduce Femcare Kits onboard its electric intercity buses, aiming to provide women travellers with essential hygiene products. This initiative marks a significant step in elevating women’s comfort and well-being during long-distance travel across India.

NueGo, India’s largest electric intercity bus service from GreenCell Mobility, has joined hands with Sirona, a leading brand in feminine hygiene, to ensure a more comfortable and hygienic travel experience for women. As part of the collaboration, Femcare Kits, which include PeeBuddy devices and rash-free sanitary pads, will be available on all NueGo buses for female passengers. The initiative addresses menstrual hygiene needs during long-distance travel while challenging societal taboos surrounding period care.

To mark International Women’s Day on 8th March 2025, women travellers on NueGo buses in Bangalore will receive complimentary hygiene kits, reinforcing the brand’s commitment to enhancing women’s travel experience and raising awareness about feminine hygiene.

Devndra Chawla, CEO & MD of GreenCell Mobility, commented, “At NueGo, we are committed to ensuring the safety, comfort, and dignity of our women guests, making every journey worry-free. Our partnership with Sirona addresses an often-overlooked aspect of women’s travel—access to essential hygiene products. By introducing Femcare Kits onboard NueGo buses, we are normalising the conversation around period care, challenging societal taboos, and reinforcing our commitment to empowering women travellers across India.”

Deep Bajaj, Co-founder of Sirona Hygiene, added, “Sirona has always been at the forefront of breaking taboos around feminine hygiene and ensuring access to essential products for women. Partnering with NueGo allows us to extend our mission to bus travellers, ensuring they have the comfort and confidence they deserve.”

This collaboration further strengthens NueGo’s commitment to women’s safety and well-being, a commitment demonstrated through various initiatives like reserved pink seats, live GPS tracking, and dedicated safety helplines. This partnership aims to offer women a dignified, safer, and more comfortable travel experience while challenging taboos and empowering women across the country.