National Tourism Day: The rise of Indian travellers exploring new horizons – ET TravelWorld

In recent years, the world has witnessed a remarkable surge in Indian travellers venturing beyond their borders. From the snow-laden peaks of Switzerland to the sun-kissed beaches of Bali, Indian tourists are making their presence felt across continents. This shift isn’t just about taking vacations—it’s a reflection of changing aspirations, economic empowerment, and a newfound curiosity to explore the unfamiliar.

India’s pool of first-time international travellers is expanding rapidly. In the first half of 2024 alone, 15 million Indians ventured abroad, marking a 14 percent year-on-year increase and a 12 percent rise compared to pre-pandemic levels in 2019. By 2027, India is expected to ascend to become the world’s 5th largest outbound travel market, underscoring its growing influence on global tourism.

Socio-economic factors driving the change
One of the key factors driving this wanderlust is the rise in disposable incomes among India’s burgeoning middle class. For many people, international travel is no longer a luxury, but an attainable experience. With higher earnings and a focus on experiential spending, Indians are increasingly choosing to invest in memories over material goods. Whether it’s a romantic getaway to Paris or a family adventure in Dubai, the possibilities are now within reach.

What has also helped fuel this boom is the simplification of visa processes. Some countries that once seemed out of reach due to visa hurdles are now rolling out fast track and e-visa options for Indian travellers. This unprecedented ease of access has opened up a world of options, encouraging travellers to explore new and exciting destinations.

A cultural shift – from tours to authenticity
This shift is not just economic, it’s cultural. Indian travellers, especially millennials and Gen Z, are moving away from traditional, cookie-cutter vacations. The traditional itinerary of guided tours and shopping sprees has given way to a thirst for authentic and transformative experiences. They want to trek through remote landscapes, try local cuisines, and immerse themselves in cultures vastly different from their own. It’s not just about seeing new places; it’s about truly experiencing them.

Group travel on the rise
Group travel is emerging as a significant trend among Indian travellers, driven by a desire to share experiences with friends, family, colleagues, and like-minded individuals. In fact, group bookings in India have seen a strong growth. Airbnb internal data shows an increase of almost 30 percent in group bookings (2+ travellers) in the first three quarters of 2024 vs last year. This number reflects an increasing demand for collective travel experiences amongst groups.

Role of social media and sports tourism
Social media, particularly Instagram, has been a catalyst for wanderlust, it has turned travel into a visual storybook, where every destination becomes a potential “must-visit.” Influencers play a pivotal role in shaping itineraries, with viral reels showcasing experiences like staying at a bamboo house in Bali, hot-air balloon rides in Cappadocia or the chasing Northern Lights in Norway, inspiring thousands to plan their next adventure.

Sports tourism is another significant trend shaping Indian outbound travel. Major global events like the Paris Olympics, Wimbledon and the Cricket World Cup have drawn Indian travellers eager to combine their passion for sports with exploring new destinations.

The impact of this growing trend isn’t limited to the travellers themselves—it’s reshaping the global tourism economy. Indian tourists are becoming a vital force, bringing their spending power to destinations worldwide.

Navigating roadblocks
Every adventure comes with its share of challenges. For many Indians, adapting to unfamiliar cultures can be daunting. Navigating language barriers, dietary differences, and adjusting to different social norms often requires patience and a willingness to learn. Budget too, remains a consideration for many travellers, prompting them to strike a balance between affordability and experience. But these hurdles, while real, rarely deter the intrepid spirit of Indian explorers.

This shift in travel habits reflects the broader evolution of Indian society. Travel is increasingly seen not as an indulgence, but as a means of personal growth, education, and cultural exchange. As more Indians take to the skies, they are not just exploring the world—they are becoming global citizens, bridging gaps and fostering mutual understanding in an increasingly interconnected world.

The coming years will see more Indian travellers exploring uncharted territories. With every journey, they are not just discovering new destinations—they are redefining travel itself. And in doing so, they’re leaving an indelible mark on the world, one experience at a time.

The author is Airbnb’s Country Head for India and Southeast Asia.

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