Ixigo Trains Appoints Cricket Icon Rohit Sharma as Brand Ambassador – ET TravelWorld

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ixigo, India’s leading online travel agency (OTA) for the next billion users, has announced Indian cricket superstar Rohit Sharma as the brand ambassador for its trains app. This collaboration is poised to amplify ixigo’s reach across the country, further cementing its position as the go-to app for innovative and reliable train travel solutions.

As part of the partnership, ixigo Trains is launching a vibrant new advertisement featuring Rohit Sharma in a never-before-seen avatar—a rapping ticketman. The ad combines humor, energy, and creativity to spotlight ixigo’s user-friendly features, which simplify train travel for millions. Through a catchy rap, the advertisement showcases essential features such as real-time train updates, live running status, ticket availability, confirmation chances, and an easy, fast booking experience. This engaging campaign positions ixigo Trains as the ultimate one-stop solution for train travelers. The 360-degree campaign, starring Rohit Sharma, will roll out across television, digital platforms, and outdoor media.

ixigo Trains continues to revolutionize train travel with customer-centric features such as free cancellation, food-on-train services, travel guarantees for confirmed seats, and instant refunds. These innovations underscore ixigo’s commitment to being an indispensable travel companion for modern train passengers.

Dinesh Kumar Kotha, CEO of ixigo Trains, expressed enthusiasm about the collaboration:
> “We are thrilled to welcome Rohit Sharma to the ixigo family! As a cricketing icon and celebrated captain, Rohit embodies excellence, perseverance, and inspiration—values that align seamlessly with our brand.

His immense popularity and credibility make him the perfect ambassador to connect with audiences across India. Our latest campaign reflects ixigo Trains’ innovative spirit and showcases a fresh, dynamic side of Rohit. Together, we aim to inspire a strong, resonant connection with our audience.” Sharing his excitement, Rohit Sharma, exclusively managed by RISE Worldwide, remarked:
“I am delighted to join hands with ixigo Trains, a brand that has transformed train travel in India through its groundbreaking innovations. I look forward to being part of ixigo’s journey, which is redefining travel with efficient solutions, making stress-free and seamless travel a reality for people across India.”

With this collaboration, ixigo Trains strengthens its commitment to delivering stress-free travel experiences while leveraging Rohit Sharma’s star power to create a deeper connection with travelers nationwide.