Iconic English tourist attraction ‘London Eye’ turns 25 – ET TravelWorld

The London Eye, one of the world’s most recognisable landmarks, celebrates its 25th anniversary on 9th March 2025. Opened on 9th March 2000, the giant observation wheel has since become a symbol of London’s skyline, offering millions of visitors breathtaking panoramic views of the city.

The London Eye’s journey began as part of a 1993 competition hosted by The Sunday Times. With a vision to create a modern landmark for the new millennium, the wheel made its first full rotation on New Year’s Eve 1999, an event attended by Prime Minister Tony Blair. Its opening in 2000 marked the start of its transformation into one of the most famous global attractions. Since then, it has welcomed over 30 million visitors, becoming synonymous with London’s evolving identity as a global hub for culture and tourism.

At 135 metres tall, the London Eye was the world’s largest observation wheel until 2006 and remains the tallest structure in London. Its 360-degree views offer unparalleled perspectives of the city, including landmarks such as Big Ben, the Houses of Parliament, and the Shard. The wheel has also become a romantic spot, with over 5,000 marriage proposals taking place within its glass-enclosed pods.

The London Eye is celebrated for its engineering brilliance. It rotates 7,668 times annually, covering the equivalent of 2,300 miles. Each 30-minute rotation provides a serene and unforgettable journey for all who ride. The attraction continues to play an important role in London’s tourism, contributing millions to the local economy each year.

Dominique Sidley, Global VP Indirect Sales at Merlin Entertainments, said, “India is a key market for the London Eye. We look forward to welcoming more Indian visitors in 2025, and hope the next 25 years bring even more memories for visitors from all over the world.” Shannon Bailey, Regional Director – APAC, Merlin Entertainments, added, “India remains a strategic market for Merlin, and we’re excited to continue growing this bond with our Indian trade partners.”

As the London Eye celebrates 25 years, it remains a beloved part of London’s cultural fabric, offering unforgettable experiences and moments.