Gupshup launches multimodal AI agents for travel & hospitality sector – ET TravelWorld

Gupshup, a leading global Conversational AI platform, has unveiled a suite of specialised AI Agents aimed at revolutionising customer service in the travel and hospitality industry. Designed to address the sector’s growing demand for efficient management of customer inquiries, these AI Agents provide round-the-clock personalised assistance and ensure consistency across all guest touchpoints.

The new AI Agent suite includes a Hotel Concierge, Religious Travel, Trip Planner, and Lead Generation & Nurture agents. These agents can autonomously respond to customer requests, such as pre-check-in services, local recommendations, and personalised itineraries. They are also equipped to offer emergency assistance, helping businesses reduce staff pressure during peak periods.

Beerud Sheth, Founder & CEO of Gupshup, highlighted, “The travel and hospitality industry faces unique challenges in managing customer interactions across multiple touchpoints while maintaining service quality. Our AI Agents are designed to provide instant, personalised assistance at scale, enabling businesses to deliver exceptional customer experiences without overwhelming their staff.”

These AI Agents are built on the Gupshup Conversation Cloud and go beyond simple chatflows. They utilise advanced Large Language Models (LLMs) to engage in dynamic, multi-turn conversations across various messaging platforms, such as WhatsApp, SMS, Voice, Web, and Mobile.

In addition to responding to inbound queries, the AI Agents also manage outbound notifications, reminders, and alerts. By integrating seamlessly with backend systems such as booking engines, CRMs, and calendars, they ensure accurate data updates.

Businesses leveraging Gupshup’s pre-built AI Agents can deliver personalised interactions while ensuring that the AI stays within its designated role, maintaining brand integrity through built-in trust and safety mechanisms.