SOTC and Shoppers Stop announce summer travel partnership – ET TravelWorld

SOTC Travel and Shoppers Stop have announced a strategic partnership for the summer season, aimed at combining destination-led fashion with curated holiday offerings. The campaign, ‘Travel Edit’, seeks to engage Indian consumers by merging travel planning with style choices, acknowledging the growing trend of fashion-conscious travellers.

The initiative, operational across 110 Shoppers Stop stores in 68 cities until May 11, includes a host of consumer incentives. Shoppers spending over INR 10,000 are eligible for SOTC travel vouchers, while top spenders stand a chance to win fully paid trips to Switzerland and Phuket for their families. SOTC customers booking holidays worth INR1 lakh or more will receive Shoppers Stop Platinum Memberships and lifestyle perks including personal styling sessions and beauty consultations.

A fashion show held at Shoppers Stop’s flagship store in Mumbai launched the campaign, showcasing curated looks tailored for travel. The campaign will feature dedicated SOTC kiosks at retail locations to guide customers with holiday planning.

S D Nandakumar, President & Country Head – Holidays and Corporate Tours, SOTC Travel, said, “We’re seeing a rise in fashion-forward travellers looking to personalise both their journey and their wardrobe. This partnership with Shoppers Stop enables us to connect with customers who are defining their travel style as much as their destination preferences.”

Kavindra Mishra, Managing Director and CEO, Shoppers Stop, added, “Travel is a significant life moment for our customers. With ‘Travel Edit’, we’ve crafted looks around key travel moods such as Fly in Style and Wander Ready. Partnering with SOTC elevates this campaign, making it more than just a shopping experience—it’s about creating memorable vacations and signature styles.”