Warner Bros‘ $90M+ period vampire movie Sinners chalked up $4.7M in Thursday night previews that began at 3PM. Out of the gate with preview night audiences, Sinners gets 5 stars on PostTrak with 80% definite recommend. That’s an excellent exit which could bode well for overindexing, knock on wood. Rotten Tomatoes is also high with reviews at 97% certified fresh and exits at that level as well.
The diversity demos last night were 46% Black, 30% Caucasian, 15% Latino and Hispanic and 5% Asian.
Sinners in its preview take is under that of genre comps 2022’s Nope ($6.4M Thursday night, $44.3M opening) and 2019’s Us ($7.4M, $71.1M).
The miracles of Good Friday at the box office with 72% K-12 schools and a close to a third of colleges on break today were already in effect last night with Warner Bros/Legendary’s A Minecraft Movie shooting up in its daily take by 21% over Wednesday with $6.5M on Thursday sending the Jared Hess movie past the three century mark at the domestic box office with $303.3M. A Minecraft Movie pulls off that feat in 14 days, 3 days slower than Illumination/Nintendo/Universal’s Super Mario Bros which took 11 days to cross $300M; that movie ending its U.S./Canada run at $574.9M. A Minecraft Movie ends its second week with $102.9M.
One of the two movies will wind up as No. 1, with respective weekend takes of $40M+. Who can ding a studio for owning the top two slots over a holiday weekend? Good on Warner Bros.
Sinners is booked at 3,308 theaters including premium auditoriums of Imax 70MM, Imax digital, 70MM, Dolby, PLFs and motion seats.
Also opening this weekend is Bleecker Street’s remake of the Ang Lee movie, The Wedding Banquet starring Bowen Yang and Lily Gladstone at 1,133 theaters. The movie gets 3 stars from PostTrak audiences and a 50% definite recommend.
The rest of the week is as follows:
2.) The King of Kings (Angel) 3200 theaters, Thu $2.4M (+15% over Wednesday), Total $28M/Wk 1
3.) The Amateur (20th/Dis) 3,400 theaters, Thu $1M (-6%), Total $20.1M/Wk 1
4.) Warfare (A24) 2,670 theaters, Thu $891K (-6%) Total $12M/Wk 1
5.) Drop (Uni) 3,085 theaters, Thu $617K (+2%) Total $10.1M/Wk 1
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