EXCLUSIVE: NBCUniversal Formats has taken on a new show in which audiences can win a cash prize by playing at home via an app.
Ahead of the London TV Screenings and MIP London, the formats seller has secured global rights (bar UK) for Win Win!, which comes from British Ant & Dec’s Limitless Win producer Hello Dolly.
In Win Win!, 40 contestants play live in a studio, with viewers at home able to play along live via an app. The format gives viewers the chance to win prizes from the comfort of their sofa. At the same time, contestants battle it out by answering questions based on a unique nationwide survey. The format builds to a final episode where one contestant is guaranteed to win a jackpot of at least £1M ($1.26M).
Next week in London, NBCUniversal Formats is selling Win Win! along with the likes of The Real Housewives and Top Chef, while dramas including Suits LA and All Her Fault come via the NBCUniversal Global TV Distribution team.
With Ant and Dec’s Mitre Television, Hello Dolly produces ITV’s Limitless Win, which has run for three seasons and is helmed by the entertainment stalwarts. Hello Dolly is selling Win Win! in the UK.
Hannah Mabruk, VP Format Sales, NBCUniversal Formats, said: “Win Win! is the kind of game show that will keep you on the edge of your seat, shouting at the screen one moment and holding your breath the next. We look forward to partnering with the best broadcasters and producers around the world to bring this original primetime format to audiences.”
Hello Dolly boss Victoria Ashbourne added: “We’re super excited and proud of this innovative new game show and thrilled to partner with the powerhouse that is NBCUniversal, to bring the format to audiences around the world.”
Late last year, NBCUniversal Formats chief Ana Langenberg exited after seven years.
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