Evoke Experiences expects to host 50,000 guests at The Tent City during Rann Utsav 2024 – ET TravelWorld

As the exclusive accommodation partner for Gujarat Tourism at the Rann Utsav, Evoke Experiences, has set up 400 luxurious tents in Kutch Gujarat for the forthcoming festival season which will begin operations from November 11 and go on till mid-March 2025. The company expects to host over 50,000 guests over a four-month long Rann Utsav, which celebrates the unique culture and heritage of Kutch and its vast white desert.

Kutch is one of the most ecologically and culturally diverse districts in the state, and the Rann Utsav is a vibrant celebration of its art, crafts, music, dance, local traditions and natural beauty.

For the first time, Evoke Experiences will not only operate and manage The Tent City but will also oversee the market, branding and entertainment services at the renowned Rann Utsav. This expansion marks the beginning of an exciting seven-year partnership, with Evoke Experiences confirmed to manage Rann Utsav’s operations through 2031.

With this new mandate, the company will organise the markets, entertainment services outside the Tent City for visitors who are not staying within the Tent City. Previously, this aspect was managed by multiple partners.Bhavik Sheth, COO of Evoke Experiences, shared his excitement for this year’s festival: “Rann Utsav 2024 represents a harmonious blend of tradition and modernity. We are honored to not only host The Tent City but also manage the market and entertainment services. With our commitment to sustainability and community development, we look forward to making a meaningful contribution to the progress of Dhordo and the Kutch region.”

Held annually in the enchanting Dhordo village, nestled within the expansive Great Rann of Kutch, Rann Utsav has become a globally renowned cultural festival. Dhordo was recently honored with the prestigious ‘Best Tourism Village’(BTV) by the United Nations, making it the only village in India to receive this accolade.

This year’s Rann Utsav will once again serve as a vibrant platform to showcase Kutch’s rich cultural heritage, featuring traditional arts, crafts, music, and local delicacies, offering guests an authentic experience of Gujarat’s cultural richness.

With focus on environmental sustainability of the place, Evoke Experiences has also put in place foolproof measures for waste management with STPs, battery-operated vehicles for transportation within the festival grounds, and minimising plastic use, particularly by replacing plastic water bottles with sustainable alternatives.

In addition to these green initiatives, Evoke Experiences will undertake a Corporate Social Responsibility (CSR) activity similar to its highly successful cleaning drive at Dholavira, the company informed.