EaseMyTrip partners with Korea Tourism to boost Indian tourist arrivals to Korea – ET TravelWorld

EaseMyTrip, a leading online travel platform in India, has signed a Memorandum of Understanding (MoU) with the Korea Tourism Organization (KTO) to promote Korea as a preferred travel destination for Indian tourists. The agreement was formalised on February 19, 2025, during a signing ceremony attended by senior officials from both organisations, including Myong Kil Yun, Regional Director – India & SAARC Countries, KTO.

This partnership is designed to increase the number of Indian visitors to Korea by leveraging EaseMyTrip’s extensive digital reach and customer base. The initiative will focus on positioning Korea as a premier travel destination, offering a diverse mix of cultural, natural, and adventure-driven experiences that cater to Indian travellers.

As part of the agreement, EaseMyTrip will develop a dedicated microsite that provides tailored itineraries, must-see attractions, and essential travel information. The platform will also produce destination-focused blogs, videos, and social media content to showcase Korea’s rich cultural heritage and modern appeal. In addition, both parties will collaborate on co-funded marketing campaigns aimed at raising awareness and deepening engagement in the Indian market.

The partnership will also extend its reach to Tier 2 and Tier 3 cities in India, addressing the growing demand for international travel in these regions. Through data-driven insights, EaseMyTrip will track Indian travellers’ preferences and trends, providing KTO with valuable reports to refine their destination marketing strategies.

Myong Kil Yun, Regional Director of KTO, said, “India is an important and growing outbound travel market, and Korea has immense potential as a preferred international destination. Our collaboration with EaseMyTrip will introduce Indian travellers to Korea’s unique blend of tradition and modernity.”

Rikant Pittie, CEO and Co-Founder of EaseMyTrip, stated, “Korea’s history, vibrant city life, and breathtaking landscapes make it a highly desirable destination. Our partnership with KTO will offer Indian tourists seamless booking experiences and customised itineraries, making Korea a top choice for outbound travel.”

This collaboration aims to strengthen cultural and economic ties between India and Korea while providing Indian travellers with unforgettable experiences in Korea.