Kenya Tourism Board appoints BRANDit as India representative to boost strategic growth – ET TravelWorld

The Kenya Tourism Board (KTB) has appointed BRANDit, a leading integrated sales, marketing, and PR agency, as its official representative in India. This partnership marks a significant step in strengthening Kenya’s position as a top outbound destination for Indian travellers.

India has long been a key source market for Kenya, consistently ranking among the top five countries contributing to the nation’s tourism growth. With this in mind, KTB has engaged BRANDit to lead trade and marketing efforts for the MagicalKenya brand and expand Kenya’s appeal in the Indian market.

KTB’s CEO, June Chepkemei, commented, “India remains crucial to Kenya’s tourism strategy. BRANDit’s expertise, extensive trade connections, and deep understanding of the Indian market make them the ideal partner. We are confident that this collaboration will increase engagement and further position Kenya as a must-visit destination.”

As KTB’s appointed representative, BRANDit will focus on establishing new strategic partnerships, diversifying traveller segments, and exploring alternative routes. Lubaina Sheerazi, CEO & Co-founder of BRANDit, shared, “Kenya has always held a special place for us. Our objective is to position it as a year-round destination, extending beyond the Great Migration season, and to promote it in a more holistic and sustainable manner. We have developed a plan to offer Indians a fresh perspective on exploring Kenya.”

With its extensive experience and tailored approach, BRANDit is poised to drive Kenya’s tourism success in India by highlighting the country’s diverse offerings, including nature, adventure, leisure, and luxury travel experiences.